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The Story of Sir Peter Blake's Red Socks

Before every big yachting campaign, Sir Peter Blake's wife Pippa would give him a funny pair of socks. On Christmas Eve, 1994, she gave him a red pair and he wore them for the first race of the 1995 America's Cup challenge - and they won! Every time the New Zealand boat, Black Magic, went on the water, Sir Peter would wear them. On one occasion he was injured, and couldn't race, so there were no red socks on board. That was the only time that the black boat lost. So it was decided that the socks were lucky and the team, as well as the rest of the country, started to wear Red Socks and in the end they won the America's Cup!

Now, more than 20 years later, those Red Socks have become a tribute to Sir Peter Blake and a symbol of what we love most about being Kiwis. No matter what the odds or the competition we face, if we set our sights on a goal, we can achieve it. Red Socks are what we wear when we dream big. They are how we encourage others to achieve their dreams and thank those special people that help us to realise our goals and dreams.